Shamelle International

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Shamelle International


Shamelle International is the leader in custom designed handcrafted costume Jewellery and Gifts Made with Swarovski Elements.

We have over 10 years experience in providing our clients personalised attention by conceptualising with them and designing based on their individual budget, theme and event. Our clients range from Private Individuals, Corporate Companies to Top Fashion Brands as well as Consumer Brands.

We look forward to sharing our beautiful designs that will talk to your heart.


The Shamelle International Label was launched by Michelle Peters in 2009. Michelle has a passion for fashion and has created innovative and imaginative jewellery and gifts that transcend trends and become timeless pieces to cherish.

The statement that her work makes has created demand for jewellery for some of South Africa's leading icons worn at SA Fashion Week to Miss South Africa.

She started her first Jewellery Label "Rogue Designs" while in college, later she co foundered the successful Label "Lauren Michelle" and has since ventured out on her own to launch "Shamelle International".

In 2011 Michelle was nominated for Small Business Person of the Year by FNB and the Randburg Chamber of Commerce and was awarded the Gold Award.

In 2014 Michelle was awarded Top Entrepreneur by the South African Wire Association one of South Africa's export councils.

Michelle's vision is to INSPIRE, MOTIVATE AND TEACH Entrepreneurship and leave a positive legacy.